Introduction In today’s fast-paced business world, staying ahead of the competition is essential. Competitive analysis has traditionally been a core approach for achieving a competitive advantage, but the emergence of AI technology has revolutionized this process. Tools driven by AI are reshaping how companies gather, analyze, and utilize data a

Introduction Social media marketing is evolving significantly in recent years, shaped by changes in innovation, user behavior, and business needs. One of the most notable shifts in the advertising sphere has been the rise of AI technologies. AI’s potential to reshape social media marketing is capturing the attention of organizations and marketers